Skin Care By Alyce is located two doors down from Heck Florist on the same side.  Please follow the entrance to the right of the building and continue downstairs upon entrance.  

Penn Avenue in the West Reading vicinity is an exciting area, offering over 50 stores including antiques, arts, clothing boutiques, books, music, cafes and food services.  The VF outlet center is also located just one block away!  We offer a small private facility in a relaxing atmosphere.